I build B2B marketing that
actually generates pipeline.
I'm Rudi Jantos. I work with B2B companies expanding across European markets — building the campaigns, tracking, and messaging that turn budget into qualified leads. In English, Italian, and German. No agencies. No guesswork.
What I do
Three things, stated plainly
01 / Diagnose
Find what's broken
A full audit of your marketing: tracking, campaigns, messaging, and pipeline flow. You get a clear action plan — not a strategy deck.
02 / Build
Build the engine
I set up campaigns, fix tracking, localise messaging, and connect your CRM — in the language your buyers actually speak.
03 / Run
Run the function
Fractional marketing leadership. I own strategy and execution across your target markets — without the full-time salary.
Who I work with
This is probably you if…
You're a B2B company with 10–100 people and your marketing is running — ads are live, content is publishing — but qualified pipeline isn't showing up in the CRM.
You're expanding into European markets — Italy, Germany, the UK — and you've realised translating your existing marketing doesn't work. Buyers in different markets need different approaches.
You need someone who does the work, not plans it. You've had enough of strategy presentations. You want campaigns built, tracking fixed, and pipeline numbers moving.
You don't want to manage three agencies across three markets in three languages. You want one person who knows all the markets and can execute across them directly.
Background
What I've actually done
I spent several years building the marketing function at Filotrack — an Italian IoT company — from nothing. I built the campaigns, set up the tracking, localised everything for five EU markets, and managed over EUR 1M per year in Google Ads spend. That work contributed to an international acquisition in 2023.
After the exit I worked with KPI6 on B2B analytics marketing, then helped Fitprime — a B2B wellness platform — build EUR 1.5M in qualified pipeline by rebuilding their paid media and attribution from scratch.
I'm based near Rome. I work in English, Italian, and German. I've done business in all three markets — not as a consultant watching from the outside, but as the person running the campaigns and sitting in the room.
EUR 4M+
Revenue generated
5
EU markets
EUR 1M+
Annual ad spend managed
3
Working languages
Work with me
Three ways to start
Every engagement begins with a conversation. If we're a fit, here's how most people start.
Marketing Audit
A full diagnostic: tracking, campaigns, messaging, pipeline flow. You get a prioritised action plan and know exactly what to fix first.
from EUR 1,500
2–4 weeks
Market Entry Build
Hands-on implementation in a new market. Campaigns, tracking, CRM, landing pages — built natively in your target language.
from EUR 3,000
6–12 weeks
Fractional Marketing Lead
Ongoing marketing leadership across your target markets. Strategy and execution, without the full-time hire.
from EUR 4,000/mo
ongoing
Get in touch
Tell me what you're dealing with.
No pitch, no deck. Send me two or three sentences about what you're trying to fix — pipeline, market entry, tracking, whatever it is. I'll tell you honestly if I can help.